I don't want Adwords Clicks - How I reduced Costs 80% and increased Conversions

I run a number of sites in the printer supplies business - albums, paper, graphics software etc - OPUSalbums.com ,Printalot.org , U-printit.co.uk and Photo4.biz

Pay-per-click has its uses. When introducing something or making changes and wanting to test its effect on a volume of traffic it often fulfils a need. However for the most part PPC is a waste of time and more importantly a waste of money. I was paying £130 a month for 120 clicks a day - hardly any of them buyers.

I was going to can PPC completely then came up with a really good way of using Google Adwords to enforce my sales message - and help secure conversions from Google searches. I reduced costs by 80% and increased conversions by 20%.

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Google Adwords Clicks - How I reduced Costs 80% and increased Conversions 20%

Posted by

Daniel Roberts
Director, Incartek (ink Cartridge Technologies Ltd)

www.OPUSalbums.comwww.OPUSalbums.com - print-your-own albums, digital photographic and creative papers and the best album/scrapbook software for digital photographers
www.printalot.org - Paper, Albums, Software and other consumables - guaranteed quality, guaranteed service, guaranteed price - for people who print a lot.
www.u-printit.co.uk - Albums and papers to make printing elegant, productive and fun
www.photo4.biz - A great source for graphics software - under development
www.incartek.com - an great resource for digital photographers and anybody interested in digital printing.
Octopus Blogs on Wordpress: - an ever increasing wealth of ideas, tips etc fro digital photographers

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